Services in English & Español

clear marketing for organizations doing meaningful work

A woman with curly dark hair wearing a black blazer and white top, smiling, standing against a plain background.

I help nonprofits, growing organizations, and expert-led businesses clarify their message, plan stronger campaigns, and create content systems their teams can actually maintain.

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Whether you're building something from scratch or ready to level up, I bring the strategy and storytelling to help you get there.

Built for people who mean business.

Small & Medium Businesses

You have a great product or service. I help you communicate its value clearly and consistently so the right people find you.

Nonprofits & Social Enterprises

Mission-driven work deserves powerful storytelling. I help you connect with donors, volunteers, and your community authentically.

Solopreneurs & Consultants

You are the brand. I help you show up with confidence, clarity, and content that reflects who you are and attracts ideal clients.

trusted by

Logo for Heart-Driven Marketing with a black outline of a heart and the letter O inside a red circle, with the company name in black and red text.
Logo for HerCal Construction featuring a stylized red letter H and the text 'HerCal Construction' in black.
Colorful illustration of four women with different hair styles and colors, talking and holding hands, inside a circular purple border. The text below reads 'In the family foundation'.
Circular logo with the words 'Elk Valley Suicide Task Force' at the top and the phrase 'it's OK to not be OK!' written in purple text around the circle, featuring teal and purple ribbons and wings
Logo for 'Bridge to Oasis Foundation' featuring a large blue 'B' with a light blue cross inside, and a circular symbol with a red heart and black hands underneath.
The word 'GNAERY' written in stylized, bold, brown letters.
A woman with curly dark hair smiling at the camera in a warmly lit indoor setting.
A woman with curly dark hair smiling at the camera in a warmly lit indoor setting.

hi, I’m cindy

I'm a communications and content strategist based in Calgary, originally from Colombia. I work with nonprofits and small businesses to build content strategies, social media campaigns, and communications that actually connect with people.

I'm bilingual in English and Spanish, and I bring a culturally sensitive, dignity-first approach to everything I create. My background spans brand communications, campaign management, community engagement, and digital strategy across both nonprofit and private sectors.

I love helping organizations find the right words for the work that matters most.

what i do

Outline of a camera with speech bubbles on its open book page.

Storytelling

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Content

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Impact

Strategy

Services that grow
businesses and brands.

Whether you're building something from scratch or ready to level up, I bring the strategy and storytelling to help you get there.

Communication Strategy

A clear roadmap so your marketing actually goes somewhere. Ideal for businesses that feel scattered or stuck.

  • Messaging and positioning frameworks

  • Brand voice and tone guides

  • Content pillars and editorial calendars

  • Audience research and segmentation

Digital Presence

Make your website, profiles, and digital footprint work harder for you. First impressions count online.

  • Website audits and content rewrites

  • LinkedIn profile optimization

  • SEO-aligned content planning

  • Landing page copy

Content & Social Media

Consistent, on-brand content that builds your presence and turns followers into fans and clients.

  • Social media management

  • Caption writing and content scheduling

  • Blog writing and long-form content

  • Email newsletters and campaign

View My Portfolio

Brand Identity & Copy

Build a brand that feels like you and speaks to the people you want to reach. Consistency builds trust.

  • Brand voice development

  • Website and marketing copy

  • One-pagers and sales materials

  • Bilingual content (English/Spanish)

Campaign Management

End-to-end campaign support for launches, promotions, fundraisers, and awareness drives.

  • Campaign strategy and creative briefs

  • Multi-channel execution and coordination

  • Performance tracking and reporting

  • Post-campaign analysis

Workshops & Training

Learn to communicate your own brand more effectively. Great for small teams and solopreneurs

  • Social media for small business owners

  • Content creation fundamentals

  • Storytelling for nonprofits

  • Resume and personal branding workshops

View My Portfolio

I'd love to hear from you

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